What Our Partners Say
A closer look at how our collaboration helped this company achieve meaningful results.
DevelopmentLab Coat Marketing needed to decide how to build a software product while working under tight timelines and real delivery pressure. They had experience working both with internal developers and external teams, and understood the trade-offs — hiring a single developer meant relying on one perspective, while they had a clear vision of what they wanted to build. They chose Limestone Digital based on prior experience and early alignment around that vision, including help in defining the right technology approach and team. Over time, the Limestone team became fully integrated into their workflow, operating not as an external vendor, but as part of their internal team.
Engagement overview
Lab Coat Marketing partnered with Limestone Digital to build a custom reservation and rental platform for the self-storage industry, working with third-party management software APIs and delivering a specific user experience without internal development capabilities. The engagement involved executing a software initiative outside the company’s core expertise, under tight timelines and with business impact tied directly to the outcome. Instead of relying on a single internal hire, the team worked with Limestone Digital to access a broader engineering capability and ensure continuity beyond individual contributors.
Highlights
The Challenge
The team needed to build a reservation and booking system, but did not have the internal technical capability — leading to a decision between hiring developers or working with an external partner.
The Launch
The product launch was tied to real revenue, requiring continuous involvement — with both teams working in parallel to ensure everything functioned correctly.
Who This Is For
A strong fit for companies with a clear vision and growth ambitions, but without the ability to build software internally.
Unexpected Contribution
The team contributed beyond execution — bringing ideas, recommendations, and input on how to improve results, data, and overall system performance.
Part of the Team
Over time, the Limestone team became an essential part of the client’s team — contributing to ideas and helping fill gaps in knowledge and execution.
About the client — Lab Coat Marketing
Lab Coat Marketing is a digital marketing agency working with law firms and self-storage operators. The company focuses on building and managing marketing systems that support client acquisition and performance across different channels. Their services include SEO, paid advertising, website design and development, creative, and intake optimization, with an emphasis on measurable growth and lead quality. Lab Coat Marketing positions itself as a specialized partner that builds custom strategies around each client’s goals, market, and stage of growth.
They become an essential part of your team. They’re contributing to your ideas, thinking through how to achieve your goals, and helping fill in gaps you didn’t even know existed.
— Joe Evans, Co-Founder & CMO, Lab Coat Marketing
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