Web Apps: how to improve your UX

A short description which will contain the main thought of the whole webinar
March 29, 2021
22:00 EET
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Speakers

Speaker

Adam Taylor

UX/UI designer lead

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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."

Paul Rand

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Insights you will get

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What problem are we trying to solve?

One thing about this question though — just because we start with problems does not mean the design project itself is a mere answer to the problem(s). It is just a trigger, a reason to start the discovery of a new opportunity. We are far from framing our core idea when starting out on a project.

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Who are we designing for?

The most basic question but the most important. This question here is simple enough but it leads us to questions like what are the user’s needs, what their behaviors are,etc.

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What are the success metrics?

Is it an increase in engagement? Increase in purchase rates? Better NPS scores? More active users? If success is not defined, it is hard to be on the same page with stakeholders and much harder to create successful (duh) products.

Reason to believe — our proven recognition

We are only getting started!

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Will be most suitable for:

Ticks list illustaration
  • Experienced UX/UI designers

  • Business owners related to design

  • Professionals starting a career

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    About speakers

    Speaker

    Adam Taylor

    UX/UI designer lead

    Adam Taylor is the current UX lead of Shopify, he has been organising Pixel Up! conference and speaking at various different UX and design conferences and events for a long time.

    Speaker

    Ben Taylor

    UX/UI designer lead

    Adam Taylor is the current UX lead of Shopify, he has been organising Pixel Up! conference and speaking at various different UX and design conferences and events for a long time.

    Speaker

    James Pitt

    Senior UX/UI designer

    Adam Taylor is the current UX lead of Shopify, he has been organising Pixel Up! conference and speaking at various different UX and design conferences and events for a long time.