Web Apps: how to improve your UX

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What problem are we trying to solve?

One thing about this question though — just because we start with problems does not mean the design project itself is a mere answer to the problem(s). It is just a trigger, a reason to start the discovery of a new opportunity. We are far from framing our core idea when starting out on a project.

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Who are we designing for?

The most basic question but the most important. This question here is simple enough but it leads us to questions like what are the user’s needs, what their behaviors are,etc.

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What are the success metrics?

Is it an increase in engagement? Increase in purchase rates? Better NPS scores? More active users? If success is not defined, it is hard to be on the same page with stakeholders and much harder to create successful (duh) products.